Also calling the event "A Million Moderate March," the jokester said he wanted to attract the "70-to-80% of Americans who aren't extremists on the right or the left," to come to the National Mall with an appeal to "Take It Down A Notch For America."
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The event's website offered a profile of the expected attendee:
"We're looking for people who think shouting is annoying, counterproductive, and terrible for your throat."
Saying that he understands that the crowd he hopes to attract would normally "have s#$% to do," as opposed to other protesters, Stewart offered to pass out pre-made signs to attendees. Among them: "I Disagree With You But I'm Pretty Sure You're Not Hitler," "9/11 was an outside job," and "Legalize Pot."
The timing of the rally happens to coincide with "The Daily Show's" already scheduled visit to the nation's capital, happening October 25-28.
Not to be outdone, Stewart's sometimes partner in crime, the bombastic Stephen Colbert, announced on his show that he'll also host a D.C. rally on the same day entitled, "March to Keep Fear Alive."
Colbert's rally got a jolt of energy this week from the social media website Reddit.com, whose members have raised over $194,000 for DonorsChoose.org, a non-profit that funds classroom projects around the country that Colbert has affiliated himself with.
The faux-conservative host sent a letter to the website thanking them for their contributions.
"Despite how silly and nonsexual Reddit can be, your true colors show when someone is in need," he wrote.