This Black Friday only, the creators of Cards Against Humanity have a $5 sale that will get you nothing.
The Chicago-based game company’s “Give Cards Against Humanity $5 Sale” doesn’t advertise any savings or products. A description on the website reads “On Black Friday, everybody is selling something. We’re the only company to offer the superior Black Friday experience of buying nothing.”
Interested customers must also check a disclaimer box which reads “I understand I am paying Cards Against Humanity $5 and receiving nothing in return.”
The deal appears to be too good to pass up for some Black Friday shoppers. As of 2:15 p.m., more than $41,000 was collected. Just before switching back to its normal site at midnight eastern time, the tally was just over $71,000 in sales from the Black Friday promotion, according to NBC News.
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The Black Friday sale looks to be part of a bigger plan. According to the game’s website, an announcement would be made soon about what the money will be used for.
Last year, the game’s creators offered consumers a “bullish” Black Friday deal.
The website for the popular card game sold one item, a box of “Bulls*@t” for $6.
More than 30,000 people purchased the box actual bull feces.