Ski Resort Buys Ski Area Between Chicago, Milwaukee

The Colorado-based company said it plans to improve terrain parks, instruction, dining, snowmaking, parking and other aspects of the resort

Vail Resorts has acquired the Wilmot Mountain in Wisconsin to build an 'epic urban ski area' for Chicago area skiers.

Wilmot Mountain is 50 miles southwest of Milwaukee and 65 miles north of Chicago. Vail Resorts says Wilmot currently has 25 trails, four terrain parks, a tubing hill, a ski and snowboard school and a ski racing program.

The Broomfield, Colorado-based company announced Tuesday it plans to completely "transform" Wilmot's current offerings as well as expand the dining and entertainment.

"[We] plan to bring the same state-of-the-art lifts, snowmaking, lodges, racing, terrain parks, coaching and technology to the guest experience at Wilmot Mountain, much like we have done at Mt. Brighton and Afton Alps, all while honoring the important legacy of the ski area,” said Rob Katz, chairman and chief executive officer of Vail Resorts.

That includes focusing on upgrading to the latest technology and social media programs like EpicMix for the modern skier, Katz said.

EpicMix allows skiers to check lift line wait times and navigate the mountain directly from their smartphone on GPS-enabled trail maps. At the end of the day, you can go on the app to track your day on the slopes and share on social media platforms.

Wilmot will be included in the company's Epic Pass and Epic Local Pass for the 2016-2017 season.

Vail Resorts owns two other urban resorts, Afton Alps near Minneapolis-St. Paul and Mount Brighton near Detroit. The price of the Wisconsin sale wasn't disclosed.

Vail has eight mountain resorts in California, Colorado, Nevada and Utah.

Copyright AP - Associated Press
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