Jonathan Graz, who creates viral TikTok videos with his 13-year-old pug, has opened an online fan store called The Noodle No Bones Boutique.
Millions of TikTok users are captivated by Graz's "no bones" game he plays with Noodle nearly every morning, where he tests to see if his pug will stand up or flop down onto his bed.
Should Noodle prop himself up using his front legs, it is a "bones" day for the internet, where people are instructed to conquer the next 24 hours. On the other hand, if the pug flops back down, it is a "no bones" day.
The new merchandise store by Threadless sells "Bones or No Bones" clothing, blankets, mugs, face masks and greeting cards, among other Noodle-inspired items.
"A portion of the proceeds from the sale of official Noodle merch also donates to local animal shelters! Now that the official Noodle No Bones boutique is open the Threadless team is assisting in helping it grow on both bones and no bones days!" Threadless said in a statement.
Take a look at some of the newly released items below: