NJ Burger King Goes Rogue With All-Day Breakfast

As its fast-food rival doubles down on the first meal of the day, at least one Burger King is also selling breakfast all day long.

A Garwood, New Jersey, Burger King has started serving breakfast throughout the day, the company confirmed to CNBC. The restaurant, located across the street from a McDonald's, currently serves a limited breakfast menu.

Earlier this year, McDonald's launched its extended breakfast hours, one of its biggest initiatives in years. 

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