Topshop Mobile Truck Rolls in for Lolla

Company promotes upcoming store at music festival


Chicago's fashion finest have been stalking Michigan Avenue in anticipation of the opening of British department store Topshop, but thankfully there's a way to get a taste before the late-summer opening.

The retailer is placing a Topshop/Topman mobile truck in front of Grant Park during Lollapalooza.

The truck will have information on the soon-to-open store, plus you can pick up an exclusive fashion scarf and fill out a competition flyer for a chance to win an exclusive $1,500 shopping spree and VIP experience the day the store launches.

Keep your eye out for the mobile truck during all three days of the festival,  August 5-7 in the surrounding area of Grant Park.

But remember, you’ve got to keep your eye out for the truck, as it will be seen in different locations -- after all, it's mobile for a reason.

Find out where the truck is dropping in throughout the weekend at &

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