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It's time for an Armani education.
Where Giorgio Armani caters to a high-end clientele and Armani Jeans targets a younger demographic, Emporio Armani meets somewhere in the middle.
Which is good news for stylish Chicagoans looking for a European-style wardrobe update. Emporio Armani Chicago recently soft-opened its newest location at 25 East Oak St.
The 6,000 square foot two-story boutique offers modern and contemporary lines of clothing and accessories for men and women such as Emporio Armani Underwear, the EA7 sports collection and watches, glasses and jewelry.
The store itself was designed by Giorgio Armani and his team of architects in Milan, with the exterior emulating the recently-opened Emporio Armani stores in Barcelona and Paris.
The Chicago store is one of 14 in the country and part of the company's planned expansion this year.