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After six months of renovation, Nike's Michigan Ave. store re-opened to the public Thursday morning.
Outside of Michael Jordan, Bo Jackson was Nike’s biggest athlete during the 90s, and the "Bo Knows" campaign was probably just as popular as Jordan’s “It’s gotta be the shoes.”
Despite not having played a professional sport in 18 years, Jackson has maintained his relationship with Nike and was present Thursday morning when the sneaker giant re-opened its flagship store on Michigan Avenue.
Coincidentally, Jackson was there to celebrate the grand opening of what was then known as NikeTown back in 1991. Many may not know that Jackson still resides in the Chicago area, so it only made sense for Nike to bring him back for the celebration.
"When they first opened up NikeTown here in Chicago 20 years ago, I did the red ribbon cutting – I’d just come here from Kansas City to play for the White Sox," Jackson told NBC Chicago. "Back then, the store was a whole lot smaller and there were a lot less employees here. But now, to come back 20 years later, it’s gone full circle. It’s bigger, it’s better, it’s more exciting and it just accentuates downtown Chicago."