Piven Pimping New Pic in Chicago

"Entourage" star to host screening for "The Goods: Live Hard. Sell Hard."

By Marcus Riley
|  Thursday, Aug 13, 2009  |  Updated 4:07 PM CDT
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Celebrities in the Windy City: Vince Vaughn Comes Home

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Piven plays a car salesman in his new movie -- not a far stretch from the agent he plays on Entourage.

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Chicagoans will get a chance to "hug it out" with "Entourage" star and local boy done good Jeremy Piven when he stops through town Thursday to promote his latest movie.

Piven will walk the red carpet and attend a screening of "The Goods: Live Hard. Sell Hard." at the AMC River East 21 Cinema (322 E. Illinois).

In the R-rated comedy, Piven plays Don Ready -- a shady car salesman who's asked to save an ailing local car dealership from bankruptcy, and of course, falls in love.

Tickets are $25 if purchased by August 7th and $30 afterward. (Call 847.866.8049 to purchase)

The proceeds will benefit the Piven Theatre Workshop, the Evanston training center run by Jeremy Piven's mother, Joyce Piven. The school has trained actors such as John and Joan Cusack, Kate Walsh and Aidan Quinn.

The movie opens Friday.

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