Just call him Dare Jordan.
Marcus Jordan, the son of the most famous basketball player in the world, decided to buck the threats of Adidas, who has a $3 million sponsorship deal with University of Central Florida, and wear his dad's Nike kicks anyway.
Jordan dared to wear a pair of white Air Jordans during UCF's 84-65 win in an exhibition game against Saint Leo on Wednesday night, the Orlando Sentinel reported on its Web site. Jordan has said he will only wear his father's Nike Air Jordan shoes because they hold special meaning to his family.
However, the Jordan scion tried to hide his indiscretioncretion by wearing Adidas training weights around his ankles.
Adidas had warned the school that if Heir Jordan violated thier contract by wearing non-Adidas apparel that they would cut sponsorship ties with the mid-major school.
Well it happened.
"The University of Central Florida has chosen not to deliver on their contractual commitment to Adidas," Adidas spokeswoman Andrea Corso said. "As a result we have chosen not to continue our relationship with them moving forward."
UCF was in the final year of a five-year contract with Adidas that requires coaches and athletes to use the company's apparel and equipment.
"We are disappointed to learn that adidas has chosen to discontinue its relationship with UCF Athletics," the school said in a statement Wednesday night released by spokesman Joe Hornstein.
"Once we receive official notice we will be able to further respond."