L’Oreal may find itself in a hairy situation after a southwest suburban woman filed a lawsuit Friday, claiming one of the company’s hair care products did not protect her hair from frizzing as the bottle promised.
Will County resident Erin Flaherty purchased a L’Oreal’s product in CVS store in Mokena on July 10, 2013, the suit claims. Garnier Fructis Style Sleek & Shine Anti-Humidity Smoothing Milk promises to keep hair “smooth and silky for 24 hours and provide protection against humidity,” the suit claims.
But Flaherty and her lawyers say that “frizz control” is false advertising, pointing out the product uses the ingredient dimethicone, which is a silicone.
Scientific evidence “indicates that silicone, while water resistant, is permeable to water vapor. Humidity is the measure of the amount of water vapor in the air,” the lawsuit states.
The suit goes on to list several scientific studies supporting its claims.
Flaherty purchased the shampoo for $4.69 and suffered “injury-in-fact and lost money,” the suit said. The type of injury was not disclosed, but the suit said the product “did not provide the promised benefits” and buyers were “deceived.”
The one-count suit claims New York based L’Oreal USA is in violation of the Illinois Consumer Fraud Act. It seeks unspecified damages and class-action status.
Calls to Flaherty, her lawyers and L’Oreal were not immediately returned Friday evening.