Cubs Follow Through on Street Parties

The festival-like parties will be held during the most popular series of the season

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    NEWSLETTERS

    TK
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    The Cubs are planning a street fest along Sheffield during matches against the White Sox, Yankees and Cardinals.

    The Cubs are taking their party to the street this summer.

    The team printed a letter in a Wrigleyville newsletter this week about hosting street festivals along Sheffield Avenue during the season's "most popular series," the Chicago Tribune reports.

    The fests would fall on game days against the New York Yankees, Chicago White Sox and St. Louis Cardinals, according to the letter.

    "Sheffield Avenue is closed regularly for baseball games and this festival would allow the team to use the space to offer expanded food and beverage options and other amenities for fans," it reads.

    A similar event was tried during the Northwestern University football game at Wrigley Field in November and proved successful for local businesses.

    The first festival could come as early as the weekend of June 17, when the Cubs play the Yankees. The Cubs and Sox face in a three-game series starting July 1 at Wrigley Field.

    In other Cubs news, United Airlines will unveil its new globe logo on a Wrigleyville rooftop. The post-merger advertising launch coincides with opening day.

    As part of the Chicago-based air carrier's three-year deal with the Cubs, United snagged naming rights to Wrigley's Stadium Club. The bar will be known as the United Club.

    United also unveiled a new sponsorship deal with the Los Angeles Dodgers and said the logo will replace current United or Continental ads at other parks, including behind home plate at U.S. Cellular Field.

    The Cubs home opener is Friday. The Sox home opener is April 7.