Companies Behind Lemonheads, Brach's Brands to Merge

New venture will carry the name of Ferrara Candy Company, Inc.

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    NEWSLETTERS

    Two big candy companies hope they can make a sweet combination.

    Ferrara Pan, the company behind Lemonheads and Red Hots, announced Wednesday it was joining forces with Farley's & Sathers, a company known for the Brach's brand and Now and Later.

    The new venture will carry the name of Ferrara Candy Company, Inc.

    "This transaction brings together two well-positioned candy companies with iconic brands and loyal consumer and customer followings to create a category leader," said Salvatore Ferrara II, the chairman and CEO of Round Lake, Ill., based Ferrara Pan.

    Catterton Partners, the investment firm behind Farley's & Sathers, will remain a majority investor, the companies announced. 

    The merger remains subject to regulatory approval.  The companies did not disclose the terms of the merger.