Women Rule the Office

OfficeMax campaign targeted to glass ceiling breakers

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    NEWSLETTERS

    TK
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    New OfficeMax marketing uber focus? Women 28 to 45.

    The glass ceiling has officially been broken. Just ask OfficeMax, the retailer that has reportedly revamped everything from circulars to catalogs to its website.

    Crains is reporting the new campaign show a drab office being taken over by colorful blooms and bursts of color.

    Their marketing uber focus? Women 28 to 45. 

    "Our competition has really not focused on women, from what we can tell," said Bob Thacker, senior VP-marketing told Crains. "Certainly they speak to the masses, and women don't plug their ears. But the sense of engagement we hope to create is quite different