Groupon's going to the Super Bowl -- and not at half-price.
The Chicago-based website just scored an ad during Sunday's big game. Though Super Bowl ads usually sell out by October and Crain'sChicago reported that Groupon originally was turned away, the deals site is back in the game.
Ad spots are going for $3 million for 30 seconds.
This will be Groupon's first foray into TV advertising. Up until now the company has relied on online ads and word of mouth.
Chief Operating Officer Rob Solomon told Crain's in a statement that after two years in business and 50 million subscribers, Groupon is ready to engage an even wider audience.