If you can swing tickets to the National Restaurant Association Show later this month, definitely go. Aside from all the snacks and freebies that most trade shows offer, this year the NRA has added a trade show-based group buying program for exhibiting manufacturers and attendees.
The NRA Show Daily Deals program is run by Bizy, a Chicago-based business-to-business deal company whose online commerce platform helps sellers introduce their products and services to large groups of buyers.
Group buying is of particular importance for the restaurant industry, which is comprised mostly of small businesses. According to NRA’s research, 93 percent of restaurants are small businesses with fewer than 50 employees.
For a small business owner, the benefits are numerous. Attendees can obtain discounted products and services in areas such as equipment, services, and technology, and to try out new products that otherwise might have been cost-prohibitive. Exhibitors gain brand visibility and the opportunity to identify buyers who might not have otherwise considered them.
The NRA Show will be held May 21-24 at Chicago's McCormick Place.Tickets run about $95 for the show and are complimentary to NRA members. More information is available here.