Facebook Founder and CEO Mark Zuckerburg.
One of marketing's greatest perils is there are so many dang channels to reach your audience. Once one becomes the forerunner, everyone just clogs it like a retiree's artery and it's even more challenging to stand out. So, that's one caveat to keep in mind when reading over Kissmetric's recent post on how to get your target market to respond to your Facebook posts.
It's a concise, eight-item list with interesting approaches to mask what it is you're really doing: marketing. Nobody likes to be given a sales pitch, so, for example, posing questions to your fans -- and there are 14 different types of them, like edgy or timely -- is a subtler way of engaging your audience and getting them to respond. Other factors like timing, effective use of photos and even crowdsourcing for answers that you may the answer to but including your fans, are all suggested and discussed.
I won't regurgitate Kissmetric's entire post here, but one last notable finding is on the frequency of posting. According to research by Buddy Media, "pages that posted one or two times per day receives 40 percent higher user engagement compared to pages that had more than 3 posts per day." So, in other words, the old saying of quality over quantity seems to hold sway here, too.
Read the full post here.
David Wolinsky is a freelance writer and a lifelong Chicagoan. In addition to currently serving as an interviewer-writer for Adult Swim, he's also a columnist for EGM. He was the Chicago city editor for The Onion A.V. Club where he provided in-depth daily coverage of this city's bustling arts/entertainment scene for half a decade. When not playing video games for work he's thinking of dashing out to Chicago Diner, Pizano's, or Yummy Yummy. His first career aspirations were to be a game-show host.