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Four Loko Agrees To Change Marketing

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    The Washington State attorney general is calling for an ban on the high-alcohol energy drink "Four Loko." The malt liquor drink known to students as "blackout in a can," is equivalent to five beers and five cups of coffee and has already been banned in Northern New Jersey and Central Washington. (Published Tuesday, Oct 26, 2010)

    New York is among 20 states that have reached agreement with the makers of the fruit flavored malt beverages Four Loko meant to ensure marketing through social media isn't aimed at underage drinkers.

    Under the agreement, Chicago-based Phusion Projects admits no wrongdoing but will pay $400,000 to authorities.

    New Drink Causes Students to Black Out

    [NEWSC] New Drink Causes Students to Black Out
    The Washington State attorney general is calling for an ban on the high-alcohol energy drink "Four Loko." The malt liquor drink known to students as "blackout in a can," is equivalent to five beers and five cups of coffee and has already been banned in Northern New Jersey and Central Washington. (Published Tuesday, Oct 26, 2010)

    The company agrees not to sell alcoholic beverages containing caffeine, an ingredient it previously removed, or to promote sales to anyone underage or on school or college property except at retail establishments licensed to sell alcohol.

    Phusion also agrees to remove from its websites and social media any postings that depict or condone misuse of alcohol.

    Lawyer Talks About Four Loko Suit

    [CHI] Lawyer Talks About Four Loko Suit
    May 20, 2011: A family from suburban Washington, D.C. has filed a wrongful death suit against the Chicago-based makers of Four Loko, an alcoholic energy drink, after their 15-year-old son allegedly died after consuming two cans. (Published Friday, May 20, 2011)

    The company calls the agreement a practical way to move forward.

    New York Attorney General Eric Schneiderman says "alcoholic energy drinks" are dangerous, especially for minors.