Denny's Makes Peace Offer to Burger King After Failed 'McWhopper' Truce | NBC Chicago
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Denny's Makes Peace Offer to Burger King After Failed 'McWhopper' Truce

Denny's proposed mash-up includes elements from the Burger King Whopper and the Denny's Slammer, resulting in a massive breakfast burger blend

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    NEWSLETTERS

    Denny's has jumped on the "peace burger" bandwagon. The fast casual restaurant took out full-page advertisements in USA Today and The New York Times to show off their version of a mash-up between Denny's and Burger King. (Published Monday, Aug. 31, 2015)

    Denny's has jumped on the "peace burger" bandwagon after fast-food chain Burger King extended a peace offer to McDonald's to create a "McWhopper" last week.

    The fast casual restaurant took out full-page advertisements in USA Today and The New York Times to show off their version of a mash-up between Denny's and Burger King, according to USA Today. The advertisement features a massive burger with some extra toppings and a peace flag sticking out of the bun.

    Denny's tweeted a photo of their "peace burger" Thursday, showing a classic Burger King Whopper with ingredients from the Denny's Slammer, including a fried egg, bacon and hash browns. The chain has not decided on a name for the proposed burger, but it tossed out a few ideas, such as "Whoppaslam," "The Slopper," "The Slamopper" and "Whoppaslamus-rex." 

    The new advertisement debuted Monday, less than a week after Burger King proposed the "McWhopper" to celebrate the International Day of Peace on Sept. 21. The full-page Burger King advertisement appeared in The New York Times and the Chicago Tribune.

    Burger King said it wanted to serve the "McWhopper" for a single day at a pop-up location in Atlanta, which is midway between the headquarters for both chains.

    The "McWhopper" would include elements of both the Big Mac and the Whopper, including the flame-broiled beef patty and a middle bun, according to a website Burger King set up.

    McDonald's, however, declined the offer.

    In a comment posted on its Facebook page, McDonald's CEO Steve Easterbrook said the proposal was inspiration for a good cause, then took a dig at the ploy by Burger King.

    "Let's acknowledge that between us there is simply a friendly business competition and certainly not the unequaled circumstances of the real pain and suffering of war," Easterbrook said.

    He added "P.S. A simple phone call will do next time."

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