Inc Well | Small Business Advice for Chicago Entrepreneurs
A how-to blog for Chicago business
Thursday, Aug 1, 2013 at 11:31 AM
|
By Dana Kaye, Edited by: David Wolinsky

Why In-Person Meetings are Always, Always Best

Why In-Person Meetings are Always, Always Best

As a twentysomething publicist and marketing strategist, my life is digital. I’m on Twitter, Facebook, LinkedIn, Tumblr, Pinterest and Reddit. I Skype rather than call, send emails instead of letters and get... Read »

Wednesday, Jul 17, 2013 at 12:37 PM
|
By David Wolinsky

Go to There: Press Releases: Get Yours Read Webinar

Go to There: Press Releases: Get Yours Read Webinar

The name alone of this webinar should clue you in to whether you want to attend or not, but if you want some more information on the $49 session, here ’tis. Read »

Monday, Jul 15, 2013 at 12:14 PM
|
By Lyndsey Kramer, Edited by: David Wolinsky

Why Giving Away Business is Smarter Than it Sounds

Why Giving Away Business is Smarter Than it Sounds

Small businesses are constantly challenged with how to best utilize their resources. So what do you do when someone asks you to give away your products/ services for free? Read »

Monday, Jul 1, 2013 at 5:46 PM
|
By Chris Ruys, Edited by: David Wolinsky

How to Diffuse Customer Anger

How to Diffuse Customer Anger

Social media makes it a lot easier for customer complaints to be heard. A single complaint can grow into a roar if it’s shared on social media platforms. A negative post on Yelp, an angry status update on... Read »

Monday, Jul 1, 2013 at 10:38 AM
|
By Jennifer Fortney, Edited by: David Wolinsky

Why You Should Expect the Unexpected with PR Stunts

Why You Should Expect the Unexpected with PR Stunts

PR Stunts. Everyone wants to do them and hopes they trigger massive media attention. From the World's Largest Roll of Toilet Paper to tying small promotional banners to flies and setting them loose in a... Read »

Wednesday, May 22, 2013 at 1:30 PM
|
By Jennifer Fortney, Edited by: David Wolinsky

Go to There: Must-Attend Pitching Events for Chicagoland Entrepreneurs (Part One)

Go to There: Must-Attend Pitching Events for Chicagoland Entrepreneurs (Part One)

Thanks to TV, it seems that pitching investors for funding or for a chance to win prize money to launch or boost startups has become more and more mainstream, and desirable. If you are looking for a chance to... Read »

Tuesday, May 14, 2013 at 10:55 AM
|
By Jennifer Fortney, Edited by: David Wolinsky

Is PR Right for Your Business?

Is PR Right for Your Business?

Sometimes I feel like a doctor. It never fails that whenever someone asks what I do and they hear “public relations,” they suddenly say “I want to be on TV." “Really? What’s your story?” They give me a quizzical... Read »

Wednesday, May 8, 2013 at 3:29 PM
|
By Jennifer Fortney, Edited by: David Wolinsky

Do Startups Really Need PR?

Do Startups Really Need PR?

Last week a story came out that gave reasons why you shouldn't hire a PR company for your startup. Now I am pretty open about my industry and do agree with a number of the reasons on this list, but, to be... Read »

Thursday, Mar 21, 2013 at 9:58 PM
|
By Adam Fridman, Edited by: David Wolinsky

How to Excel at Networking

How to Excel at Networking

I talk a lot about interesting marketing ideas for good reason: standing out is critical (but we already know that). We also know networking is important, but do we know how to do it? I recently met two... Read »

Thursday, Mar 21, 2013 at 1:38 PM
|
By Ben Pavlovic, Edited by: David Wolinsky

Why Two Prevailing Notions About PR Firms are Wrong

Why Two Prevailing Notions About PR Firms are Wrong

Small businesses often make the mistake of choosing a public relations firm that specializes in a certain industry. While it makes sense that a small business would want to hire a firm that has a proven track... Read »

advertisement
About
NBC Chicago's "How-To" start up blog aims to help your entrepreneurial idea germinate and grow into a fully functioning business. Lean on our experts, ask questions and find out best practices to take your passion project professional.

NBC TV, Television Stations & Broadcast Companies, Chicago, IL

What We Cover
Daily Deals

Daily Deals

Learn from the original daily deals site, Groupon.

Pets

Pets

Some officials have estimated the City of Chicago's dog population to be somewhere around 500,000. Add in all the cats, fish and birds and you've got yourself an industry just begging -- and barking -- to be...

Social Media

Social Media

Social media offers traditional business minds a 12-6 curve ball. But we can help.

Fashion

Fashion

There are plenty of questions for a fledgling fashionista to answer. Never fear: We've got the goods.

Marketing

Marketing

Good luck making a dent in the public conscience if you don't have marketing and branding plan to get your message out.

Food Business

Food Business

Experts say 90 percent of new restaurants fail in their first year of operation. You want to be the 10 percent that makes it. But how?

See more What We Cover
Authors
David Wolinsky David Wolinsky is a freelance writer, lifelong Chicagoan, and reasonably handsome business-study scion.
Kim Vatis Kim Vatis joined NBC5 News in 1997. She currently Anchors the weekend morning newscasts, is general assignment reporter and special projects reporter for the 10 PM newscasts.
advertisement