Inc Well | Small Business Advice for Chicago Entrepreneurs
A how-to blog for Chicago business
Tuesday, Jul 15, 2014 at 11:00 AM
|
By Jennifer Fortney

Modern PR vs. Traditional PR: What You Need to Know

Modern PR vs. Traditional PR: What You Need to Know

Thanks to the world of the Internet there seems to be even more questions as to exactly what public relations is and can do for a company. Recent conversations with entrepreneurs have proven this confusion... Read »

Saturday, Nov 23, 2013 at 5:56 PM
|
By Ben Pavlovic and Jen DePoorter

5 Common Press Release Mistakes

If you want your company or organization in the news, avoid making these... See Full Gallery »

Monday, Oct 7, 2013 at 11:02 AM
|
By David Wolinsky

What We Talk About When We Talk About Networking

What We Talk About When We Talk About Networking

The other big hat — and I wear many large hats — I wear is my Second City-teaching/web series-producing/comedy-in-general hat. What it has in common with my small-biz hat is, well, actually, a lot. But... Read »

Monday, Oct 7, 2013 at 10:38 AM
|
By David Wolinsky

Martha Stewart vs. Apple PR

Martha Stewart vs. Apple PR

No matter how progressive we may think brands are getting, nobody likes having bad things about them being said on the Internet. Only, wait, the Internet is a veritable rainbow of sass, overflowing at any given... Read »

Wednesday, Oct 2, 2013 at 4:28 PM
|
By Jennifer Fortney, Edited by: David Wolinsky

Why You Need to be Telling Your Story, Not Selling

Why You Need to be Telling Your Story, Not Selling

It’s no surprise that over my years in journalism and public relations I have watched a lot change. And I mean a lot. There was a time when it really truly mattered who I knew in the media, and while those... Read »

Monday, Sep 30, 2013 at 2:57 PM
|
By Mike Sprouse, Edited by: David Wolinsky

Why Branding Matters in 2013

Why Branding Matters in 2013

Fifteen years ago, branding was a lot simpler than it is today. New businesses were more difficult to start. There were no social networks. There were no review sites like Yelp where people could discuss a... Read »

Monday, Sep 30, 2013 at 12:22 PM
|
By Chris Campbell, Edited by: David Wolinsky

How to Get Your Business Ranking on Tripadvisor

How to Get Your Business Ranking on Tripadvisor

Do you know that TripAdvisor has more than 100 million reviews? That’s more than any other community-based online review site. The reviews cover customer opinions about restaurants, travel destinations,... Read »

Thursday, Sep 19, 2013 at 3:35 PM
|
By Richard Ueberfluss, Edited by: David Wolinsky

Why Grand Openings Don’t Need to be Grand

Why Grand Openings Don’t Need to be Grand

When you start your own business, there is a natural temptation to trumpet your accomplishment to the world. Historically, the “go to” tactic was the grand opening celebration. This is still an accepted... Read »

Wednesday, Sep 4, 2013 at 1:16 PM
|
By Chris Campbell, Edited by: David Wolinsky

The Business Owner’s Guide to Spotting Fake Online Reviews

The Business Owner’s Guide to Spotting Fake Online Reviews

Online reviews are an incredibly influential type of content. Studies show that 85 percent of consumers read reviews to determine whether a business is good or not. Read »

Friday, Aug 9, 2013 at 8:45 AM
|
By David Wolinsky

2 Chicago Companies Among Toughest Job Interviewers

2 Chicago Companies Among Toughest Job Interviewers

Chicago’s Thoughtworks and ZS Associates were named among Glassdoor’s top 25 most difficult companies to interview for, according to the anonymous online company reviews site. Read »

About
A blog dedicated to Chicago business. From “how-to” startup tips to the latest and greatest business news in the Windy City. Lean on our experts, ask questions, find out best practices to take your passion project professional and learn about all the business happenings in the city.

NBC TV, Television Stations & Broadcast Companies, Chicago, IL