Inc Well | Small Business Advice for Chicago Entrepreneurs
A how-to blog for Chicago business
Saturday, Nov 23, 2013 at 5:56 PM
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By Ben Pavlovic and Jen DePoorter

5 Common Press Release Mistakes

If you want your company or organization in the news, avoid making these... See Full Gallery »

Monday, Oct 7, 2013 at 11:02 AM
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By David Wolinsky

What We Talk About When We Talk About Networking

What We Talk About When We Talk About Networking

The other big hat — and I wear many large hats — I wear is my Second City-teaching/web series-producing/comedy-in-general hat. What it has in common with my small-biz hat is, well, actually, a lot. But... Read »

Monday, Oct 7, 2013 at 10:38 AM
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By David Wolinsky

Martha Stewart vs. Apple PR

Martha Stewart vs. Apple PR

No matter how progressive we may think brands are getting, nobody likes having bad things about them being said on the Internet. Only, wait, the Internet is a veritable rainbow of sass, overflowing at any given... Read »

Wednesday, Oct 2, 2013 at 4:28 PM
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By Jennifer Fortney, Edited by: David Wolinsky

Why You Need to be Telling Your Story, Not Selling

Why You Need to be Telling Your Story, Not Selling

It’s no surprise that over my years in journalism and public relations I have watched a lot change. And I mean a lot. There was a time when it really truly mattered who I knew in the media, and while those... Read »

Monday, Sep 30, 2013 at 2:57 PM
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By Mike Sprouse, Edited by: David Wolinsky

Why Branding Matters in 2013

Why Branding Matters in 2013

Fifteen years ago, branding was a lot simpler than it is today. New businesses were more difficult to start. There were no social networks. There were no review sites like Yelp where people could discuss a... Read »

Monday, Sep 30, 2013 at 12:22 PM
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By Chris Campbell, Edited by: David Wolinsky

How to Get Your Business Ranking on Tripadvisor

How to Get Your Business Ranking on Tripadvisor

Do you know that TripAdvisor has more than 100 million reviews? That’s more than any other community-based online review site. The reviews cover customer opinions about restaurants, travel destinations,... Read »

Thursday, Sep 19, 2013 at 3:35 PM
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By Richard Ueberfluss, Edited by: David Wolinsky

Why Grand Openings Don’t Need to be Grand

Why Grand Openings Don’t Need to be Grand

When you start your own business, there is a natural temptation to trumpet your accomplishment to the world. Historically, the “go to” tactic was the grand opening celebration. This is still an accepted... Read »

Wednesday, Sep 4, 2013 at 1:16 PM
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By Chris Campbell, Edited by: David Wolinsky

The Business Owner’s Guide to Spotting Fake Online Reviews

The Business Owner’s Guide to Spotting Fake Online Reviews

Online reviews are an incredibly influential type of content. Studies show that 85 percent of consumers read reviews to determine whether a business is good or not. Read »

Friday, Aug 9, 2013 at 8:45 AM
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By David Wolinsky

2 Chicago Companies Among Toughest Job Interviewers

2 Chicago Companies Among Toughest Job Interviewers

Chicago’s Thoughtworks and ZS Associates were named among Glassdoor’s top 25 most difficult companies to interview for, according to the anonymous online company reviews site. Read »

Monday, Aug 5, 2013 at 10:43 AM
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By David Wolinsky

How to Strategically Handle Negative Comments

How to Strategically Handle Negative Comments

So you want to get into the content business! Congratulations. Most likely, everyone around is asking why on earth you’d do it when it seems to be a crumbling world. And, in some circles, it certainly is. But if... Read »

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About
NBC Chicago's "How-To" start up blog aims to help your entrepreneurial idea germinate and grow into a fully functioning business. Lean on our experts, ask questions and find out best practices to take your passion project professional.

NBC TV, Television Stations & Broadcast Companies, Chicago, IL

What We Cover
Daily Deals

Daily Deals

Learn from the original daily deals site, Groupon.

Pets

Pets

Some officials have estimated the City of Chicago's dog population to be somewhere around 500,000. Add in all the cats, fish and birds and you've got yourself an industry just begging -- and barking -- to be...

Social Media

Social Media

Social media offers traditional business minds a 12-6 curve ball. But we can help.

Fashion

Fashion

There are plenty of questions for a fledgling fashionista to answer. Never fear: We've got the goods.

Marketing

Marketing

Good luck making a dent in the public conscience if you don't have marketing and branding plan to get your message out.

Food Business

Food Business

Experts say 90 percent of new restaurants fail in their first year of operation. You want to be the 10 percent that makes it. But how?

See more What We Cover
Authors
David Wolinsky David Wolinsky is a freelance writer, lifelong Chicagoan, and reasonably handsome business-study scion.
Kim Vatis Kim Vatis joined NBC5 News in 1997. She currently Anchors the weekend morning newscasts, is general assignment reporter and special projects reporter for the 10 PM newscasts.
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