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Police Confiscate ‘Steph Curry' Brand Heroin in Philly

The NBA star "is this week's brand for heroin in Philly," a police chief says

Basketball superstar Steph Curry seems to be everywhere these days. At the White House with President Obama, on the cover of a parenting magazine and now on a brand of heroin.

SEPTA police confiscated a set of heroin-filled dime bags emblazoned with Curry's name and face in Philadelphia's Kensington neighborhood on Tuesday.

The stamp, as the branding is called, is like a logo drug dealers use to market the potent opioid to drug-addicted people. They can be named after companies (like Facebook), objects, feelings, or in Curry's case, people. These stamps come and go quickly, with dozens being sold at a time across the area, narcotics officers say.


NBC10 explored the tragic world of heroin and opioid addiction in the Philadelphia area and beyond in the in-depth investigation, Generation Addicted. Learn more about the issues people face and the new strategies being employed to help people get treatment here.


A SEPTA police officer came across the Curry stamp after stopping an 18-year-old man at Kensington Avenue and Somerset Street around 7:45 p.m. Tuesday, SEPTA Police Chief Thomas Nestel said.

The officer stopped the Hammonton, New Jersey, man after seeing blood on his hands, Nestel said. He was arrested and the drugs were taken as evidence.

Nestel tagged the Golden State Warriors point guard when tweeting a photo of the drugs saying: "Thinking Steph Curry wouldn't be happy that he is this week's brand for heroin in Philly."

That's probably an understatement.

NBC10 reached out to Curry's reps to get his thoughts about the stamp, but we haven't heard back. A spokeswoman for the Golden State Warriors had no comment.

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