September 27, 2017 10:01 pm Hugh Hefner, Iconic Playboy Founder, Dies at 91 Playboy Enterprises announced Wednesday, Sept. 27, 2017, that founder Hugh Hefner died from natural causes at his home, surrounded by loved ones. He was 91. Local 5:49 Kelly Clarkson hilariously attempts handmade pasta with chef Evan Funke 1:59 Ellen DeGeneres jokes about being ‘kicked out of show business' 2:03 Does Shakira still believe in love following Gerard Piqué split? 1:36 O.J. Simpson's cause of death revealed 0:59 Paramedic involved in Elijah McClain's death sentenced to 4 years of probation