Google says it will do a better job of verifying the identity of political ad buyers in the U.S. by requiring a copy of a government-issued ID and other information.
Google will also require the disclosure of who is paying for the ad. Google executive Kent Walker is repeating a pledge he made in November to create a library of such ads that will be searchable by anyone by this summer.
Google's blog post comes short of declaring support for the Honest Ads Act, a bill that would impose disclosure requirements on online ads, similar to what's required for television and other media. Facebook and Twitter support that bill.
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Google says applications under the new system will open by the end of May, with approval taking up to five days.