If PR and Marketing Had a Baby: Proactive Marketing

Brands don’t sell brands, people do. According to Nick Powills, Founder and Chief Brand Strategist of No Limit Agency, human interest trumps everything. If you put a human story in front of a brand, people are going to be motivated by that content. Nick foresees a communication shift: PR and social marketing will recede with the advent of a new format – proactive marketing.