Inc Well | Small Business Advice for Chicago Entrepreneurs
A how-to blog for Chicago business
Monday, Sep 16, 2013 at 12:48 PM
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By April Neill, Edited by: David Wolinsky

Why Branding Yourself as an Industry Expert is Good for Business

Why Branding Yourself as an Industry Expert is Good for Business

Being perceived as the go-to expert in your field is an important part of running a small business. When people see you as an expert, they are more likely to come to you for advice or when they’re ready to hire... Read »

Monday, Jul 22, 2013 at 11:44 AM
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By April Neill, Edited by: David Wolinsky

How to Build a Powerful Brand Identity For Your Small Business

How to Build a Powerful Brand Identity For Your Small Business

As a lifelong entrepreneur and business owner myself, I can confidently say that starting a business can be one of the most exciting and empowering moves you’ll ever make and absolutely doable, even in... Read »

Thursday, Jun 20, 2013 at 11:31 AM
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By Adam Fridman, Edited by: David Wolinsky

Chicago's iPromo Proves Product Promotion is Still Viable

Chicago's iPromo Proves Product Promotion is Still Viable

These days, people spend so much time analyzing brilliant online marketing strategies that they often forget about the “real world.” With so much talk of social media presence, engagement campaigns and crowd... Read »

Friday, May 17, 2013 at 4:35 PM
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By Jetta Bates-Vasilatos, Edited by: David Wolinsky

How to Achieve Inventive Branding Success the DavidsTea Way

How to Achieve Inventive Branding Success the DavidsTea Way

Branding is a top industry buzz word, and the desire to have a strong, influential brand that inspires customer loyalty is a top request from many of my clients. Read »

Wednesday, Oct 17, 2012 at 11:19 PM
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By David Wolinsky

How to Harness Your Audience with CDW's Lauren McCadney

How to Harness Your Audience with CDW's Lauren McCadney

Zuberance is a funny word. It's a company that considered itself "the leader in brand advocacy," which is a fancy way of saying it offers a service that helps connect businesses with their most enthusiastic... Read »

Thursday, Aug 9, 2012 at 10:22 AM
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By David Wolinsky

Should Your Restaurant Go "After Dark?"

Should Your Restaurant Go

If an event happens once, it's a fluke. Twice, it's a coincidence. Three times and it's a trend. And folks, there's nothing the people who write about news like more than trends. They're so delicious and,... Read »

Thursday, Aug 2, 2012 at 1:58 PM
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By Marcus Riley
      

Just One Drink: Cee Lo's Sake

Music superstar discusses promoting liquor brand, The VOICE and his musical future. Read »

Thursday, Aug 2, 2012 at 2:04 PM
Just One Drink: Cee Lo Green

Just One Drink: Cee Lo Green

Superstar singer and reality show star Cee Lo Green talks sake, The Voice and the future of his own music. (Photo courtesy Cindy Barrymore) Watch »

Wednesday, Jul 25, 2012 at 10:09 AM
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By Marcus Riley

Paul Kahan Plans Line of Big Star Salsa

Paul Kahan Plans Line of Big Star Salsa

Salsa, marinade to be branded with name of popular Wicker Park eatery. Read »

Friday, Jul 20, 2012 at 1:15 PM
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By David Wolinsky

Groupon Draws Ire in South Africa, Confusion Elsewhere

Groupon Draws Ire in South Africa, Confusion Elsewhere

According to The Next Web, Groupon is going through a self-imposed "quiet period," that, unlike its Securities and Exchange Commission-imposed quiet period, the company is actually honoring. This was revealed at... Read »

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About
NBC Chicago's "How-To" start up blog aims to help your entrepreneurial idea germinate and grow into a fully functioning business. Lean on our experts, ask questions and find out best practices to take your passion project professional.

NBC TV, Television Stations & Broadcast Companies, Chicago, IL

What We Cover
Daily Deals

Daily Deals

Learn from the original daily deals site, Groupon.

Pets

Pets

Some officials have estimated the City of Chicago's dog population to be somewhere around 500,000. Add in all the cats, fish and birds and you've got yourself an industry just begging -- and barking -- to be...

Social Media

Social Media

Social media offers traditional business minds a 12-6 curve ball. But we can help.

Fashion

Fashion

There are plenty of questions for a fledgling fashionista to answer. Never fear: We've got the goods.

Marketing

Marketing

Good luck making a dent in the public conscience if you don't have marketing and branding plan to get your message out.

Food Business

Food Business

Experts say 90 percent of new restaurants fail in their first year of operation. You want to be the 10 percent that makes it. But how?

See more What We Cover
Authors
David Wolinsky David Wolinsky is a freelance writer, lifelong Chicagoan, and reasonably handsome business-study scion.
Kim Vatis Kim Vatis joined NBC5 News in 1997. She currently Anchors the weekend morning newscasts, is general assignment reporter and special projects reporter for the 10 PM newscasts.
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