Old Town Boutique Peddles Rock-Infused Jeans

New store offers wide denim selection

By KIM PEIFFER
Updated 10:30 AM CST, Wed, Nov 4, 2009

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Just like the perfect mate, the perfect pair of jeans is freakin’ hard to find.

But all hope’s not lost at City Blue, a newly opened denim boutique on Wells Street that combines a passion for fashion, art and rock ‘n roll.
From wax jeans to perfectly stretched William Rast skinny jeans, the store’s selection of denim is a fashion “do.”  
Walk inside and find a perfectly edited selection of jeans for men and women from denim designers like Rich and Skinny, Seven for All Mankind, Citizens and more. Each stack of jeans is accompanied with a photo next to it, explaining the fit and wash -- which means customers pining for a specific fit in their jeans will spend less time ruffling through piles in an endless search, and more time trying on what they are looking for.
Accessorize your new look further with Ella Moss and Splendid Tees, Deborah McClain necklaces and Brightly Twisted scarves while you bump to the sounds of '80s rock music .
The boutique is all about rock ‘n roll in every aspect, so much so that even the unique art work that adorns the walls of the shop is for sale.
And you can help the boutique celebrate its opening on Friday when they host a grand opening party.

City Blue, 1444 N Wells St. 312-664-2222 www.citybluedenim.com

First Published: Nov 1, 2009 10:32 PM CST

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