What's black and red and ridden all over? A single, specially-painted bike released into the system of Divvy bikes that could mean prizes for those who find it.
As part of a new campaign announced Thursday by the city of Chicago and the Divvy bike program, residents and tourists who spot the red bicycle during the month of August have the opportunity to win annual memberships, merchandise, gift certificates for hotel stays, and food and architecture tours.
Here's how it works. Post a photo or video to Instagram, Facebook, Twitter or Tumblr with the hashtag #DivvyRed to become eligible to win.
The 25th, 50th, 75th, 100th, 200th and 300th riders to check out the red bike this month will be given a gift certificate. The red bike, painted to match the stars in the Chicago flag, made its debut on Saturday among 906 blue bikes already in the city.
“Bike sharing in Chicago has been very successful in just a very short time, and we are expanding the system into more neighborhoods for more Chicagoans to utilize this exciting new way to move around the city,” Mayor Rahm Emanuel said.
Emanuel also announced that 24 local companies and organizations have agreed to be community partners, giving employees and members annual Divvy discount memberships. The annual cost is $75 or $7 for a 30-minute rental. Approximately 4,000 memberships have been purchased in Chicago through DivvyBikes.com.