Buy, Sell Your Home the Green Way - NBC Chicago

Buy, Sell Your Home the Green Way

Aritzen Realy is proving that real estate doesn't have to mean wasted energy



    Buy, Sell Your Home the Green Way

    Buying or selling a house can bury you in paperwork that one Chicago Realty Company says is a waste and hurting the environment. (Published Thursday, Oct. 21, 2010)

    One Chicago firm is proving that buying and selling real estate doesn't have to mean a lot of wasted energy.

    Artizen Realty, a fairly young company on the Chicago real estate scene, not only boasts that it's mostly paperless, but also that it's 100 percent wind-powered.

    "We put more energy into the grid than we take out of it," explained realty owner Maximilian Ortega.

    In fact, everything from the batteries being charged in cameras to administrative desktop computers is wind powered at Artizen.

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    Brochures or other paper products that repeat most of the information offered by multiple listing sites have been eliminated at Artizen, and Ortega said the only way it’s affecting them is in the positive.

    "The homeowners have had nothing but praise for the company.  Our sold properties average four offers per property [and] average 30 showings.  It appraises out between 94 and 104, 105 percent, on average, and we sell the properties in about 14 [to] days."

    One of those sellers is commercial litigation lawyer Kim Deshano.  After living in her Wrigleyville home for six years, she said she's ready for a little more room and, potentially, a new neighborhood.

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    "Artizen and Maximilian are great because they are paperless. There really isn’t anything they [a potential buyer] would need to ask me or the agent cause it’s all there or there's a link to it.”

    An electronic tablet -- and soon, iPads -- will be offered for customers to carry around as they view homes, compose documents, or sign off on all the good stuff at the end.

    "It helps us streamline process because all the documents in the same place. We used to be have to get rider a, rider z, rider d, [but going paperless means] everything is all together.  Everything is signed and secured."

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    Ortega said the average realtor will go through a quarter to half ream of paper for just one side of a transaction.  But why go the green and e-route?

    "When things started getting worse for a lot of people (in the business) then I realized we are doing a lot of things that are not only wasteful but they are not working anymore. It’s not helping to sell the real estate," explained Ortega.

    But in Deshano's case, it's helping.

    "I think it's important to be more eco-conscious all the time," said Deshano.  "But even if it's not for a scientific or a political reason.  It's just easier."