Even though Saturday's temperatures didn't call for a blanket with sleeves, you definitely looked out of place if you didn't have one in one section of Lincoln Park on Saturday.
Several bars hosted the Snuggie Pub Crawl, which attracted will over a thousand "Snuggiefied" (their word, not ours), partygoers. In fact, if you didn't "snug up," the organizers denied you a wristband and the drink specials that came along with it.
The Snuggie, popularized by a TV commercial that we're still not sure was actually meant to be funny, has become a pop culture craze, with parody videos hitting Youtube.
Out of the box, a traditional Snuggie is essentially a backwards blue robe, but as Saturday's pub crawlers showed, a Snuggie is also a personal fashion statement. We saw everything thing from Snuggie evening wear, to Snuggie football uniforms to Snuggie jeans along Lincoln Avenue.
Like the Snuggie itself, the idea for the pub crawl started small and mushroomed quickly.
"It started with an article in the Chicago Tribune, they found our Web site. We sent out about 120 invites to our friends on Facebook, and from there, within 30 days we had more than a quarter of a million visitors to our Web site," one of the organizers, Dan Kuthy, said.
Some of the proceeds from the crawl went to AC-Orphanage, which rescues orphans from the streets of Tanzania.
Let's hope they're not also donating boxes of Snuggies. That's a visual we don't need to see.