Mr. Peanut

Kraft Heinz snack brand Planters is pausing paid advertising behind a campaign about the apparent death of its animated mascot, Mr. Peanut, after a helicopter crash Sunday killed nine people, including retired NBA superstar Kobe Bryant and his 13-year-old daughter Gianna. “We wanted you to know that we are saddened by this weekend’s news and Planters has paused all campaign activities, including...

Planters confirmed that Mr. Peanut died during a pre-Super Bowl ad and nut lovers everywhere Wednesday are mourning his death, NBC News reports.

After Planters started a #RIPeanut hashtag on Wednesday after the “death” of spokespeanut Mr. Peanut, Chicago Bears fans had to do a double-take to make sure that one of the most famous cornerbacks in the history of the team hadn’t unexpectedly passed away. Fortunately for Bears fans, Charles “Peanut” Tillman is still alive, which he confirmed in a tweet...

Planters confirmed that Mr. Peanut died during a pre-Super Bowl ad and nut lovers everywhere Wednesday are mourning his death, NBC News reports.