Miller time: Sox bring old favorite back to ballpark originally appeared on NBC Sports Chicago
It's Miller time at Guaranteed Rate Field.
The White Sox announced Tuesday they reached a multi-year agreement with Molson Coors, which will become the team's official domestic beer, craft beer and hard seltzer partner.
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The Sox had a long marketing relationship with Molson Coors, which includes Miller Lite, that began in 1986 under a deal with the Miller Brewing Company.
The deal was renewed after the team's 2005 championship season and ended after the 2016 season. The Sox partnered with Anheuser-Busch in 2018.
With the new agreement, say good-bye to giant goose in right field. It will be rebranded as Miller Lite Landing.
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