NBC says it's planning a 12-day-long, around-the-clock competition show to air this fall.
The network said Wednesday that the trivia-based game show, "The Million Second Quiz," will air live in prime time from a specially built studio in the heart of Manhattan. This hourglass-shaped complex will also serve as the living quarters of the four finalists.
When the 12 days — or 1 million seconds — draw to a close, the winner could claim a cash prize of as much as $10 million.
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Viewers will be able to play along in real time and sync to the prime-time broadcast. According to a press release from the network, the show will be the first fully convergent television experience, where viewers will be able to play along at home in real time and sync to the live primetime broadcast.
NBC's president of alternative and late night programming Paul Telegdy calls the show "a game, a social experiment and a live interactive event."