American millennials are buying more wine, which is helping to spur the wine industry, NBC News reported.
The group, between the ages of 21 to 38, consumed almost 160 million cases, or 42 percent, of all wine drunk in the U.S. last year, according to a survey by the Wine Market Council. The survey also showed 17 percent of millennials were spending more on wine than baby boomers.
"It's not an exaggeration to say the millennial American consumer has the most varied set of tastes of any wine drinker in history," wrote Wine Spectator.
U.S. & World
As for their tastes, millennials are generally favoring new-world producers such as Chile, Argentina and New Zealand.