Cryin’ Over Spilled Milk: LiLo Sues E-Trade for $100M

They used my name!

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There's only one Lindsay in the world, or so cries the redhead-turned-blonde tabloid-friendly starlet Lindsay Lohan.

The often troubled party girl and one-time fashion flop is suing E-Trade over one of its Super Bowl commercials featuring the famous talking baby.

In the ad, the aforementioned famous "insufferable brat" (the baby, not LiLo) is talking to a jealous gal pal who accuses him of hanging out with a "milkaholic" named "Lindsay."

The, um, real Lindsay says the she-baby was modeled after her so she wants $100 million for her pain and suffering, according to The New York Post.

The star-crossed actress filed a lawsuit Monday in Nassau County Supreme Court, and Lindsay's lawyer, in a bizarre attempt to elevate his client to the Hollywood pedestals occupied by the likes of Madonna and Oprah, blasted E-Trade for mocking her life.

"Many celebrities are known by one name only, and E-Trade is using that knowledge to profit," attorney Stephanie Ovadia told the Post.

"They used the name Lindsay. Why didn't they use the name Susan?" she added. "This is a subliminal message. Everybody's talking about it and saying it's Lindsay Lohan."

In the ad, the talking baby boy apologizes to his girlfriend on video chat for not calling her the evening before. The steamed baby girlfriend then skeptically inquires, "And that milkaholic Lindsay wasn't over?"

"Lindsay?" the baby boy responds, just as a baby girl in the room pops her head into the frame and says, with slurred speech, "Milk-a-what?"

Lindsay (the "adult") is notorious for getting out of control at times, after which she may or may not spend a brief time in rehab. Her attorney wants an injunction to pull all the spots off the air, and Team Lindsay wants every last copy, reports the Post.

{Fortunately, there's always YouTube. Watch the ad below.)

A spokesman for Grey Group, which produced the commercial, told the paper that the spot "just used a popular baby name that happened to be the name of someone on the account team."


Nonetheless, Ovadia says E-Trade violated Lindsay's civil rights under New York State law by using her "name and characterization" in business without giving her money or getting her permission. Since the spot was seen by millions during the Super Bowl and Winter Olympics finals, the attorney says Lindsay is entitled to $50 million in exemplary damages and another $50 million in compensatory damages, reports the Post.

E-Trade couldn't be reached for comment.

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