Retail giant Bloomingdale's is apologizing for a holiday ad that many believed seemed to promote date rape, calling the spot "inappropriate and in poor taste."
The ad from Bloomingdale's 2015 holiday catalog began circulating online Tuesday, showing a woman and man dressed up for a night out, with the woman looking in a away while the man gazes in her direction.
"Spike your best friend’s eggnog when they’re not looking," it reads.
Thousands took to social media in outrage soon after the ad debuted.
Bloomingdale's responded with an apology on Twitter.
The retailer also told NBC News, "In reflection of recent feedback, the copy we used in our current catalog was inappropriate and in poor taste. Bloomingdale's sincerely apologizes for this error in judgement."
Bloomingdale's would not comment on the company's process for approving advertisements or say whether disciplinary action had been taken in connection with the ad.