streaming services

As Cord-Cutting Drains Local Tax Revenues, Cities Ask Streaming Services to Pay Cable Fees

It’s a fight that is playing out in several states as more consumers are unsubscribing from traditional cable services

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Should Netflix and other streaming services have to pay local governments the same fees levied on cable operators?

That was the question before the Ohio Supreme Court during a Wednesday hearing, as the court debates whether streaming services such as Netflix and Hulu are covered by a state law that would require them to pay to play.

It’s a fight that is playing out in several other states as more consumers are unsubscribing from traditional cable services, local governments are going to court looking for a way to replace the lost revenue.

Cities and states charge cable providers "right of way" taxes for accessing municipal infrastructure to run their cable lines. The companies pass those costs on to customers' bills in the form of fees and taxes. As more consumers ditch their cable, fewer residents are paying these local taxes and now cities are seeking to impose the cable company tax on streaming services in order to make up revenue lost to cord-cutting.

At issue in Ohio is the state’s 2007 Video Service Authorization law, which directed the state Commerce Department to determine what entities must obtain permission to physically install cables and wires in a public right-of-way. Companies deemed video service providers must pay a fee to local governments under that law.

Officials with Maple Heights in suburban Cleveland contend that streaming services are subject to the fee because their content is delivered via the internet over cables and wires.

However, the premise of that argument has failed to win in past court cases. Streaming companies argue their distribution method is different from traditional video providers, and they don't utilize public utilities any more than other internet-based services.

In related lawsuits brought in Arkansas, California, Nevada and Texas, Netflix and Hulu won their arguments last year that they can't be treated the same as video providers.

They also say in the Ohio case, it's up to the Commerce Department to label them a video service provider, a process they say can't be done through a lawsuit.

The state is siding with the streaming companies, contending that Ohio's law only covers companies building infrastructure to carry cables.

“This is about those who dig, they must pay,” Mathura Sridharan, the Ohio deputy solicitor general, told justices on the state Supreme Court during oral arguments Wednesday. “If they don’t dig, then they don’t pay.”

Attorneys for Maple Heights argue that nothing in the 2007 law requires a video service provider to own or physically access wireline facilities in public rights-of-way to be subject to video service provider fees.

Without that equipment, streaming services “could not deliver their video programming to their subscribers,” Justin Hawal, an attorney representing Maple Heights, said in a December court filing.

The “modest 5% video service fee” is not burdensome but instead represents a small return on billions of dollars in benefits that the streaming services receive nationwide from network infrastructure, Hawal said.

Justices seemed skeptical of Maple Heights' arguments, in particular questioning whether the argument was even one for the court to decide.

“Shouldn’t you be up at the Statehouse a block and a half away instead of at a courthouse trying to get the law changed?” Justice Pat Fisher asked Hawal Wednesday.

Hawal said Maple Heights is trying to apply existing law to a new technology.

Attorneys for Netflix say the company doesn't have physical wires and cables and doesn't need them under its internet streaming business model.

Unlike broadcast TV stations, “users can watch content anywhere, anytime, and in any amount, so long as they have an internet connection,” Amanda Martinsek, an attorney representing Netflix, said in a November filing.

Netflix argues a growing number of courts nationally have reached the conclusion that companies like Netflix and Hulu don't owe provider fees because they're not video service providers.

A court decision isn't expected for months.

In Tennessee, the state Supreme Court is scheduled to hear arguments next month brought by Knoxville against Netflix and Hulu. A similar case brought by the city of Creve Coeur is pending in Missouri. In 2020, four Indiana cities sued Netflix, Disney, Hulu, DirectTV and Dish Network to require them to pay the same franchise fees to local governments that cable companies must pay.

Meanwhile, at least 33 states have started taxing streaming subscriptions through general sales taxes instead of attempting to shoehorn them into existing video service laws, according to the Urban-Brookings Tax Policy Center.

Some cities have also found ways to tax streaming companies through existing laws. Chicago, for example, levies a 9% tax on streaming services under its "amusement tax," which also applies to concerts and sporting event tickets. The city expanded the definition of law in 2015 to include "amusements that are delivered electronically."

Well, maybe Netflix would be happy about making more money. The streaming service recently announced a test that would charge account holders for sharing their Netflix passwords with other people, and social media was up in arms pretty quickly. The company says raising its revenue with the new fee will allow for more premium content, NBC News youth and internet culture reporter Kalhan Rosenblatt explains.
The Associated Press/NBC
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