Promising 'A Better Deal,' Democrats Try to Rebrand Party - NBC Chicago
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Promising 'A Better Deal,' Democrats Try to Rebrand Party

"People need to know not only what we're fighting against, they need to know what we're fighting for," said Sen. Chris Van Hollen of Maryland

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    Promising 'A Better Deal,' Democrats Try to Rebrand Party
    Joe Raedle/Getty Images
    Senate Minority Leader Charles Schumer (D-NY) speaks during the Democratic Policy and Communications Committee hearing in the Capitol building on July 19, 2017, in Washington, D.C.

    Promising "A Better Deal" for American workers, Democratic Party leaders rolled out a new agenda with a populist pitch on Monday as they sought to bounce back from their losses in November and look ahead to the 2018 midterms.

    They left the Beltway for small-town Berryville, Virginia, in an attempt to appeal to the working-class voters that Donald Trump appealed to last November and Democrats hope to win back.

    "Too many Americans don't know what we stand for," said Senate Minority Leader Chuck Schumer of New York. "Not after today."

    The Democrats' new platform has three overarching goals: raising wages, lowering costs for families, and giving working Americans better skills for the 21st century economy.

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    "People need to know not only what we're fighting against, they need to know what we're fighting for," said Sen. Chris Van Hollen of Maryland.

    Attempting to bridge all parts of the party, Democrats invited moderate Sen. Mark Warren of Virginia and liberal Sen. Elizabeth Warren of Massachusetts.

    The event took place in the district of one of the GOP House members they hope to defeat next year, Barbara Comstock.

    "While it's early, there's no doubt that this district and so many others are up for grabs in the 2018 midterms," said Rep. Ben Ray Lujan, who chairs the Democrats' House campaign committee.

    The full title of the agenda is "A Better Deal: Better Jobs, Better Wages, Better Future." After an earlier and incomplete version leaked last week, Twitter users mocked the similarity to the slogan for Papa John's pizza, "Better Ingredients, Better Pizza."

    Capitalizing on that, a handful of GOP protesters were on hand Monday with Papa John's pizza boxes that showed a photograph of House Minority Nancy Pelosi of California. "Better skills, Better jobs, Better wages, Still Pelosi" was the slogan on the pizza boxes.

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    Detailed planks will be rolled out over time. On Monday, three were being unveiled:

    —Lowering prescription drug prices. Suggestions include a new agency that could investigate drug manufacturer price hikes and allow Medicare to negotiate directly for the best drug prices.

    —Cracking down on corporate monopolies. Democrats would enact new standards to limit large mergers, and create a new consumer competition advocate.

    —Creating millions more jobs. The agenda includes proposals for expanding apprenticeships and providing a tax credit to employers to train and hire new workers.

    Democrats hope to make gains in next year's midterm elections, and perhaps even flip the 24 GOP-held seats necessary to regain the majority in the House.

    Yet they are mostly playing defense in the Senate where 10 Democrats are trying to retain seats in states won by Trump, including Republican strongholds like West Virginia, Missouri and North Dakota. Party strategists say that for most Senate candidates, a national party message has little value and each candidate must fight on their own terms and issues.

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