British clothing brand Hunter is partnering with Target to produce a more than 300-item spring collection, the discount retailer announced Thursday.
The limited edition line, Hunter for Target, will be available in Target stores and online starting April 14 and running through June 14. Target REDcard holders get early access to the collection online starting April 7, according to a press release.
The apparel line includes items for men, women, girls, boys and toddlers, with prices ranging from $5-$80 “with most items under $30,” the press release said. Some items, such as hammocks, sunshades and coolers, have never been produced by Hunter before.
Hunter, founded in 1856, is primarily known for its Original Wellington rain boots, which fall in the $135-$155 price range, while its outerwear can surpass $300. Hunter for Target will include more affordable versions of both the brand’s traditional boots and outerwear.
The Hunter for Target collection is “made for enjoying the outdoors—rain or shine—on any budget,” said Target's executive vice president and chief merchandising officer, Mark Tritton, in the press release.
“[Hunter is] a brand our guests know and love,” Tritton said. “So a pairing between our two brands made perfect sense.”
The two brands are also putting on a festival this month in the Los Angeles area to celebrate the collaboration. More details will be available in the coming weeks, the release said.
“[Target and Hunter] share a similar spirit and brand values,” Alasdhair Willis, creative director at Hunter, said in the release. “The partnership celebrates this and our connection to festivals and the outdoors.”