Starting April 27, consumers can bring in an old, expired or damaged car seat to a Target store.
Target's car seat trade-in is returning for another year, giving customers the opportunity to switch out their old car seats.
Stream NBC 5 for free, 24/7, wherever you are.
WATCH HEREIn return for trading in, a 20% Target circle bonus will be given, which can be used toward a new car seat or other baby gear.
If you still want to participate in the event, but don't have a car seat to trade in, you can still get up to 20% off of certain baby items and travel accessories.
The retail chain has recycled nearly 50 million pounds of car seat materials and nearly 440,000 since 2016.
The trade-in runs through May 10. More information can be found here.
The event comes after Target made the decision to roll back DEI initiatives earlier this year.
In a memo sent to its employees and viewed by CNBC, the Minneapolis-based retailer said it will end its three-year DEI goals, stop reports to external diversity-focused groups like the Human Rights Campaign's Corporate Equality Index and end a program focused on carrying more products from Black- or minority-owned businesses.
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