United States

Snorting Chocolate Fad Hits United States

People around the world love indulging their sweet tooth, but at least a few enthusiasts are embracing their sweet nostril instead.

That’s because a new company has emerged that encourages choco-philes to snort powdered chocolate instead of eating it. That company, Legal Lean, sells a powdered chocolate called “Coco Loko,” and the product is now available in the United States.

According to the Legal Lean website, snorting chocolate causes an endorphin rush and a serotonin rush, and it also gives users “euphoric energy.”

The chocolate powder includes other ingredients, including gingko biloba, taurine, and guarana, which are all found in most energy drinks.

The product is available for purchase online and could eventually make its way into health food stores, according to the company.  

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