After launching a poll last Wednesday on whether or not to bring a mayonnaise-ketchup mix to the United States, Heinz on Monday announced it will launch “Mayochup” later this year.
Why is this happening? Because Twitter said so.
Heinz wanted 500,000 “yes” votes to bring the product to the U.S. Sure enough, about 510,000—or 55 percent—of the 930,691 voters were in favor of bringing the sauce to American shelves. The poll closed Sunday.
Forty-five percent of voters chose the “Nah, I’ll make my own” option.
Granted, “Mayochup” is not the most appetizing name, which is why Heinz is giving Twitter users a chance to nominate their own names in another tweet.
“We know people have combined mayonnaise and ketchup for years and they are passionate about its name,” Nicole Kulwicki, director of marketing for Heinz, said in a press release. “That’s why we’re asking America to share their suggestions, to ensure our version of this delicious duo gets the name it deserves.”
Early name suggestions as of Monday afternoon are “Sauce.” (with the period), “The Secret Formula,” “Campfire Sauce,” “Mayomato” and “Fancy Sauce.”
