magnificent mile

‘Prince: The Immersive Experience' Will Premiere in Chicago This Summer

Chicagoans can hit the interactive space for a look into the creative life and evolution of Prince in June

NBCUniversal Media, LLC

Prince will be the face of a new exhibit with interactive experiences popping up in Chicago’s Magnificent Mile this summer. 

Brought by entertainment company Superfly, in collaboration with The Prince Estate, “Prince: The Immersive Experience” will make its debut June 9 in the city, with locations expected to grow. 

The exhibit aims to bridge the world of Prince’s life and music throughout interactive incorporations of both.

Much like Paisley Park — Prince’s studio and home that now runs as a museum— this experience will take visitors on a trip across various multidimensional spaces that will glow with the late artist’s creative and career development, according to organizers.

With contributions from The Prince Estate, a collection of the “Purple Rain” artist’s wardrobe pieces, instruments and more will be on display.

The exhibit also will incorporate an audio-visual dance space with a mixed collection of Prince’s iconic hits.

Tickets will be available at 10 a.m. March 31. The experience will be located at 540 N. Michigan Ave. For more information, or to join the ticket waitlist, visit here

Superfly also previously set “The Friends Experience” and “The Office Experience” in Chicago.

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