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New Coca-Cola promotion offers free Lou Malnati's in exchange for empty beverage bottle

Lou Malnati's is offering free deep dish slices in exchange for a plastic bottle at their West Loop location on Nov. 7

NBC Universal, Inc.

A partnership between Coca-Cola and Lou Malnati's is offering free deep dish slices as part of a one-day collaboration to encourage recycling.

On Nov. 7, the West Loop Lou Malnati's location will be offering customers a free deep dish slice and a 100% recycled plastic bottle of Coca-Cola in exchange for any type of empty plastic beverage bottle as part of the Toss In, Take Out restaurant takeover series happening in partnership with local pizzerias

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The promotion commemorates the release of Coca-Cola’s 20-oz bottles made from 100% recycled plastic – except for the cap and label – in new markets like Chicago, Atlanta and the Pacific Northwest. According to a press release, the expansion of these recyclable bottles is predicted to reduce over 39,000 tons of CO2 equivalent annually in the U.S.

“Legendary Chicago Deep Dish and Coke are a perfect pairing at Lou Malnati’s, and we’re thrilled to partner with Coca-Cola on this recycling program,” Marc Malnati, the owner of Lou's, said in a statement. 

With the exchange of a plastic bottle, Lou Malnati’s West Loop customers can get a deep dish slice of cheese. They also get to pick a bottle of Coke, Diet Coke, Coke Zero Sugar or Dasani to go along with their meal. The promotion will be available from 12-8 p.m. on Nov. 7. 

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