McDonald's Launches Big Mac Fashion Collection

You might be able to smell like Burger King’s Whopper, but now you can also look like McDonald’s Big Mac.

The company on Tuesday released a new lifestyle collection, complete with clothing, bedding, wallpaper, boots, and even dog jackets, all of which are stamped with images of the fast food chain’s iconic Big Mac.

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The line launched in Stockholm Sweden during a Big Mac fashion show, which featured models walking a “McCatwalk” in white garments covered in images of the meaty meal.

The move was part of a global “imlovinit” campaign that featured 24 hours of McDonald’s surprises in 24 cities.

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The event also included a Ne-Yo concert in Los Angeles, an ice coupon machine in Rio de Janeiro, a ball pit in the shape of a giant coffee cup in Sydney, Australia, a giant Big Mac selfie in Dubai and a “Joy Maze” in Bucharest, Romania.

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