Well, folks, Groupon is starting to be conservative in its wheelings and daily dealings.
Crain's Chicago Business is reporting the company took a pass on running Super Bowl ads this year. Though Groupon didn't get back to Crain's, it's safe to assume the publication's deductions are roughly spot on: "Groupon doesn't need the controversy or the cost."
For those who don't remember -- and really, who could forget? -- last year, Groupon ran some Super Bowl ads the company intended to be snarky but instead were seen as insensitive and, perhaps to the company's greatest chagrin, just not that funny.
This should get those brain cells jogging on the ol' memory treadmill:
So as Groupon's stock continues to creep lower and lower -- it's at $17.79 now -- it seems that, surprisingly, Groupon is playing it safe. Since when does that happen?
David Wolinsky is a freelance writer and a lifelong Chicagoan. In addition to currently serving as an interviewer-writer for Adult Swim, he's also a columnist for EGM. He was the Chicago city editor for The Onion A.V. Club where he provided in-depth daily coverage of this city's bustling arts/entertainment scene for half a decade. When not playing video games for work he's thinking of dashing out to Chicago Diner, Pizano's, or Yummy Yummy. His first career aspirations were to be a game-show host.
