A bridal dress shop in suburban Elmhurst was engulfed in flames Thursday afternoon as firefighters attempted to battle the blaze.
The store, VIP Occasions, is located on the 300 block of North York Street between Lake Street and North Avenue, according to the city’s website. Motorists were advised to avoid the area.
Cellphone video shot at the scene showed plumes of smoke billowing for a charred building. Multiple fire trucks were parked in the street as firefighters doused the building from the ground level and from above in a cherry picker.
David Gaffke, who owns Complete Bridal in East Dundee, told NBC 5 he would offer relief to brides where he can. If a bride can prove they bought a dress that was lost in the VIP Occasions fire, he will replace it for free, he says (though the bride will need to pay for alterations).
Gaffke said he helped 43 brides when Eva's Bridal in Oak Lawn burned in 2010.
No other information was immediately available.
