Farmers Choose Social Media to Market Products

Roberto Luongo
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Social media for farms?

The idea seems to go against the green practices of small farms who are usually not quick catching on to technology practices. Their industry is not reliant on marketing of its business.

But some are finding out that if you’re in a remote location, a quick update to Facebook alerting the community about our wares could bring more action to your station at the Farmer’s Market. Tomatoes going well this year? First asparagus of the season (this blogger’s favorite) ready for purchase yet?

Some local farmers mentioned their struggles with hopping on the social media train in a recent Chicago Tribune article. A few hired someone to take on the duties – probably the best thing to do when running your own business, if you can afford it. If not, there are plenty of freelancers and consultants out there who will do it for a small fee.

No one can question that Rick Bayless is an example of an entrepreneur who used social media to his best advantage. In an environment of random Facebook thoughts and snarky tweeting, Bayless was one of the first who embraced Twitter as a way to get people to know him and his products.

Chicago is a city based on trading commodities – farms, take advantage of the newer, quicker way to get the word out about your products, as well as the heartily-embraced farm-to-table restaurant movement, or you may be left behind.

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