Chuck E. Cheese Trolls Build-a-Bear With ‘Pay Your Age' Promotion

The deal is only available on July 13

A restaurant chain is taking a subtle jab at Build-A-Bear after that company’s “Pay Your Age” promotion caused controversy this week. 

That chain, Chuck E. Cheese, recently debuted a new program called “All You Can Play,” which allows kids unlimited gaming for set amounts of time at their restaurants.

On July 13 only, that deal will be available as part of a "Pay Your Age" promotion: 

Normally the pass costs $11 for 30 minutes of play, but the company says kids aged one to nine will only have to pay their age for the pass on Friday. If a child is 10 years old or older, the company says the pass will cost $10 for 30 minutes, instead of $11.

The promotion comes a day after Build-a-Bear shops across the country were forced to deal with overflow crowds looking to take advantage of the "Pay Your Age" deal. Some customers received vouchers after being unable to get into the store, causing outrage among parents. 

There are two locations in the Chicago area, at West Fullerton and South Kedzie. A full list of participating locations can be found on the company’s website

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