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So you've got the next iPod on your hands. It's going to change the world, right?

Good luck making a dent in the public conscience if you don't have marketing and branding plan to get your message out.

Marketing isn't an exercise for amateurs. There's a lot riding on how you position your fledgling company for all to see.

How do you brand it? Is your logo that important? Should you advertise on television or tap the social networks? Can you do both?

Marketing, branding and advertising is a complex web that you'll need help to navigate.

We've got the goods: Inc. Well editors reach out to experts to help you understand the first, middle and last steps of launching and running your business.

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